As the affiliate marketing space becomes more competitive, the platforms that succeed are the ones offering transparency, speed and intuitive design. That’s the view from Bohdan Yakovenko, Chief Business Development Officer at Scaleo.
On Let’s Talk with Okens Domains’ Alexander Kucherenko, Bohdan discusses Scaleo’s evolution from a publisher-focused platform to an end-to-end solution now used by affiliate publishers and iGaming operators alike.
With more than 80% of operators relying on affiliate traffic, better tracking tools aren’t optional—they’re essential. Bohdan explains why legacy systems can’t keep up and how Scaleo enables customers to act on real-time data without compromising on UX. As he puts it: “Life is too short to spend it in ugly interfaces.”
He also shares the three pillars of Scaleo’s growth: honest communication, forward-thinking tech and a sharp focus on customer outcomes.
Listen to the full episode:
