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King of My Domain

Hey! You’re about to get your domain set up—awesome! Now, let’s make sure it’s secure so you can sleep easy at night. 

Your brand is established, and much of your future revenue may come from your website. So now, your domain immediately becomes a target for impersonation, infringements and misuse. Ensuring your site’s security is crucial.

Here are five top tips to keep digital threats away.

 

1. Create your Domain Name

Your domain name is your website’s first impression. Keep it short, catchy, and easy to spell. It should reflect your brand or what your site represents. If your preferred name is taken, try adding a keyword or playful suffix.

You can also choose from various TLDs (Top-Level Domains), which are the parts that follow the final dot in the domain name. TLDs can be generic, sponsored, or country-specific, like .com, .org, .edu, or .biz.

Experiment with your options to add security to your domain name. If you want an international presence, list your countries and regions and find the TLDs that are available in each region.

Choose your favourite brand names, define the top TLDs from the list, and create the complete list of domains that will meet your brief.

2. Do your housekeeping

Monitor your domain like a hawk. Set up alerts for any changes to your DNS records, and regularly check that your site runs smoothly. If something seems off, act fast—it’s better to catch issues early!

Make a list of all the domains you own, check their renewal status, and monitor their expiration dates. It’s also wise to review costs and ensure you’re not paying for dormant domains.

3. Lock and load

You can lock your domain to prevent unauthorized transfers. It’s like putting a “Do Not Disturb” sign on your domain. Head to your registrar’s settings and activate domain lock—it’s a simple but powerful move.

Also, keeping your WHOIS info current is critical. A WHOIS domain lookup lets you trace the ownership and tenure of a domain name, similar to how houses are registered on a street. Domain registries maintain records of who owns each domain and for how long. If something strange happens with your domain, your registrar needs to contact you quickly. Ensure your email and phone number are always up to date.

If you choose multiple domain names, ask your domain provider for a bulk discount on the subscription cost. Make sure you review your portfolio regularly to ensure all your domains are registered correctly.

4. Enable two-Factor authentication (2FA)

Think of 2FA as a double lock on your door. Even if someone gets hold of your password, they’ll need a second piece of information to access your account. Most registrars offer 2FA, so be sure to enable it. It’s an extra step, but it adds a serious layer of protection.

5. Choose a strong password

OK, spelling “password” backwards has been done before—that’s not the best idea. But choose a password that’s personal to you, perhaps involving your favorite pet, sports team, or school nickname. Include numbers and special characters to mix it up.It’s 2024, mix it up already.

 

Using a password manager can help you create long, random passwords for your domain accounts. Change them every few months for added security.

There you go—five easy ways to level up your domain security! Follow these, and your domain will be as safe as a vault.

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Let’s Talk podcast is here!

Welcome to our new podcast, Let’s Talk. This inspiring monthly podcast is hosted by Alexander Kucherenko, Okens Domains’ Business Development Manager. Alexander joins industry movers and shakers who share their insights on iGaming, marketing and affiliate publishing.

Our first episode features Kirk Miller, Head of Casino for Pure ROI, in the Let’s Talk studio. He shares his thoughts on the trends in digital marketing in 2024.

You can follow, rate and share Let’s Talk on LinkedIn and everywhere you listen to podcasts.

Listen here on Spotify:

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Expired Domain Name Search is Here

Get ready to search for expired domains

There is a lot going on in the digital world. Between dodging cyber criminals, domain name hijackers, and those pesky cybersquatters, we know that your plate is full.

We also know that you want to maximize your domains and get the domains you want, even the expired ones. It’s a scenario of having your cake and eating it, too. With Okens Domains’ new Expired Domains Search, you will always feel like you are winning at the slot machine.

Let’s get ready to rumble…search!
Okens Expired Domains Search lets you track expired domains

Are you looking to invest in expired domains or enhance your digital presence? Okens Expired Domain Search service is the answer. We start with human intelligence to research expired domains for your specific needs. Our dedicated expert search team will guide you through every step, from registration to ongoing management, ensuring a smooth experience.

Did we mention how easy it is?

Getting started is like a summer breeze. Just send us a list of your requirements, including details about your industry, domain metrics, keywords and any other specifications you have in mind for your search. Not quite sure? No worries! Our domain experts are here to help you create the perfect plan that fits your needs.

Discover our new expired domain search
  • Analysis and proposal

    • Our team will analyze your request and provide you with a comprehensive proposal, including pricing and expected outcomes.

  • Domain expertise at your service

    • Our domain experts will start tracking down your expired domain requirements upon your approval.

  • Tailored research

    • We leverage our legacy knowledge and open and public data resources to research, target and identify expired domains that match your criteria.

  • Secure registration and management

    • We are here to help through every stage of your expired domain search, from registration to management.

If all of this doesn’t make you feel like you’re on top of your domain world, check out Okens’ Domain Expired Search.

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Three Minutes With – Martins Tanne, Co-founder, Serpa Media Group

In our latest Three Minutes With, Martins Tanne, Co-founder of Serpa Media Group, spoke with Jennifer Kite-Powell, Head of Content at Okens Domains, to talk about how the company helps iGaming operators break boundaries, the importance of community building between operators and regulators, iGaming threats and the value of transparency they get with Okens Domains. Serpa Media Group works with all aspects of the casino and sportsbook industries to help them push boundaries and conquer new digital mountains.

Jennifer Kite-Powell (JKP): I love how your company name is tied to how Sherpas act as guides and porters to help people climb mountains to break boundaries. How do you approach your iGaming customers to help them break boundaries?

Martins Tanne, Serpa Media Group (MT): We create innovative and fun products for iGaming customers. But most importantly, they provide engaging and accurate ways to find useful information about operators and games. For example, one of our recent projects is Bookofslots.com. It’s focused on fostering the industry in communities, which is different from the thousands of top-list sites created just to make money. We believe product quality, innovation and strong communities are the right way to have the best long-term customers around iGaming operators.

JKP: What challenges do operators face when they connect with the consumer? 

MT: The biggest challenge for operators is undoubtedly regulatory. Many countries impose various restrictions that open the gates for gray-market casinos. On the other hand, these casinos often fail to provide high-quality services, have lengthy withdrawal times, and lack strong customer support. 

It’s a never-ending cycle for this industry, creating challenges for operators, regulators, and players. I believe that responsible gambling tools and a safe online casino environment for regulated market casinos are crucial. They must be maintained at a high level to build good relationships between regulators and casinos.

JKP: That’s a good point; relationship building always seems to be the last thing people think of these days. So we know operators have their challenges, but in your view, have iGaming consumers changed how they relate to iGaming operators?

Martins Tanne, Co-founder of Serpa Media Group
Martins Tanne, Co-founder of Serpa Media Group

MT: As regulations tighten within the iGaming industry, players now expect higher levels of transparency and fairness, pushing operators to adhere to stricter standards and maintain a wider choice of gaming options.

Also, as I mentioned above, the social features and community-building efforts within gaming platforms create deeper connections and interactions among users, enhancing loyalty and engagement. 

It is also important to mention that many players increasingly demand responsible gaming tools such as deposit limits, self-exclusion options, and prioritizing operators that promote ethical practices and customer welfare. This gives consumers more trust in the operator when they do these things.

JKP: Trust and security go hand in hand. Do you have any insight into the critical importance of maintaining a strong and secure online presence? 

MT: As we all know, the internet is a world of its own, and it’s crucial to maintain a strong and secure website for your business’s benefit and the consumers using your platform.

Interestingly, we faced our first DDoS attack three weeks ago and were unprepared. However, we’ve learned our lesson and added an extra layer of protection against such issues. It’s always important to remain vigilant about cybersecurity threats.

On another note, communicating with your clients is key. Ask them what features they want to see on your platform can create trust and connection. Customer satisfaction is the most vital aspect of your business; by listening to your customers, your product will improve daily.

JKP: I think companies don’t think a DDoS attack will happen to them until it does, so looking at online threats, what are iGaming operators facing?

MT: The primary threats to iGaming operators are regulatory issues, cybersecurity and reputation.

The narrative around anti-money laundering (AML) practices and government regulations is continuously evolving in this industry. This reflects the significant economic impact these businesses have on consumers.

Many casino sites have gone offline due to cybersecurity problems, highlighting data breaches as another major threat to this business.

Lastly, reputation is crucial. The iGaming industry is vast and with numerous fraudulent casinos emerging, particularly in Latin America, concerns about the legitimacy of online casinos are increasing. Many users find these platforms untrustworthy. Therefore, it is essential to build a brand that is both reliable and meets user needs effectively. 

JKP: How can Serpa help operators sidestep those threats – or better yet, blow past them? 

MT:  We encourage players to use responsible gambling tools and to play only on licensed operators. We also inform users about safe gambling practices and what to check or verify before playing at any online casino.

JKP: What tech developments do you see coming down the road for operators today that will positively impact their online presence? 

Implementing more artificial intelligence (AI) and automation that is connected to user behaviour (responsible gambling and limits) will definitely allow the iGaming industry to be more fun and less economically devastating for consumers, and this will also satisfy regulation more.

More swift and reliable payment systems- faster and safer crypto payments – will allow players to use operator services more often. We have spoken to many iGaming customers, and one of the most important questions is about withdrawal methods and time.

I’ve mentioned this before, but building community is vital. It’s important because gamblers tend to play at three to four casinos simultaneously, and a great community vibe will help them maintain a longer player life.

JKP: You’ve been working with Okens Domains since 2023. What motivated you to choose the company for your domains? 

 MT: We are working with Okens on new domain registration and management. It’s a very handy service for foreign country TLD registration because it helps us manage hundreds of domains with a convenient and easy-to-use platform. We value their transparency and swift customer support. I believe that’s one of the most important things when it comes to domain management and the fast business phase, as iGaming itself.

 

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How Domains Really Work

At its core, a domain name is a string of characters that serves as a human-readable alias for an IP address. It provides a user-friendly way to access resources on the internet. For instance, the domain name example.com corresponds to the IP address where the associated web server is hosted. More casually, think of a domain name as the virtual equivalent of a street address. It’s the keyword that users type into their web browsers to navigate to a specific website. 

Currently, there are three widely recognized types of domain extensions, also known as top-level domains (TLDs):

  • gTLD (Generic Top Level Domain): These represent the original five TLDs introduced to the public: .COM, .NET, .ORG, .INFO, .BIZ. It’s worth noting that the first TLD created was technically .arpa, but it was reserved for technical infrastructure and not utilized by the general public.
  • ccTLD (Country Code Top Level Domain): These TLDs indicate specific geographical locations, such as .UK for the United Kingdom, .DE for Germany, and .BE for Belgium. Their purpose is to enhance the connection with local audiences. Importantly, the use of ccTLDs does not restrict international users from accessing the associated websites.
  • New gTLD (New Generic Top Level Domain): These are essentially extensions of the gTLD category, sharing the same registration, management, and administrative rules. However, new gTLDs often feature innovative and specialized extensions like .BET, .CASINO, and .GAMES, catering to specific industries or interests.
Here’s the important part

It’s important to understand that domain names come on a first-come, first-served basis and are never truly owned. When you register a domain, you effectively become its caretaker for a specific period, usually marked by expiration dates. 

Once that time runs out, the domain name expires (usually, it comes with the domain’s disconnection from the connected services, such as DNS, email, web hosting server, etc.). If the registrant does not renew the domain by paying the renewal fee, it will eventually be deleted by the Registry and released into the public pool for new registrations. 

In the domain industry, domain registries and domain registrars are the primary facilitators of domain usage for the general public. Despite their interconnected roles, they differ significantly, each contributing distinct functionalities to the domain ecosystem. 

Let’s examine their roles individually.

Domain registries (architects of the DNS hierarchy)

They wield authority over specific top-level domains (TLDs) within the Domain Name System (DNS) hierarchy. They operate under the rules & policies of organizations like ICANN (Internet Corporation for Assigned Names and Numbers), overseeing the management and governance of TLDs.

Behind the scenes, domain registries maintain master databases containing authoritative records of all registered domain names within their area of responsibility. These databases adhere to the DNS protocol, facilitating the resolution of domain names to their corresponding IP addresses. Domain registries execute essential functions, including domain name registration, renewal, deletion, and maintenance of WHOIS data. However, domain registries don’t interact directly with individual website owners. Instead, they work through intermediaries known as domain registrars.

Domain registrar (the person in the middle)

Domain registrars serve as intermediaries between domain registries and domain holders, enabling domain registration and management services. Accredited by domain registries, registrars operate in the domain resale market, offering a suite of services to individuals and organizations seeking to acquire and maintain domain names.

Here’s how it works: You search for an available domain name using a registrar’s website, select the desired TLD, and proceed with registration. The registrar then submits your registration request to the corresponding domain registry. Once approved, your chosen domain name becomes officially registered to you, provided you fulfill any registration requirements and pay the associated fees.

Registrars offer a range of additional services, such as domain privacy protection, DNS management, and email hosting, to enhance the domain ownership experience. They also handle domain renewals, transfers, and other administrative tasks throughout the lifespan of your domain.

Last but not least, the domain registrant

They can be called different names: holder, owner, etc., so it could be you if you read this.
But in essence, the domain registrant is a person (or company) who registers and manages the domain name through a registrar company. 

As we conclude our exploration of how domains really work, it becomes evident that domain names are not just strings of characters but essential components of the Internet’s infrastructure. They serve as virtual addresses, guiding users to their desired destinations with ease.

In a world driven by connectivity and innovation, mastering the nuances of domain management opens doors to endless possibilities, shaping the online experiences of millions worldwide. So whether you are a seasoned IT veteran or a curious new user, it is crucial to remember that domains are not just about navigating the web but navigating the future of digital interaction 

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Oleksii Haltsev is an experienced IT services industry professional and holds a Master’s degree in International Economics from the International Slavonic University in Kharkiv. Oleksii is our lead product owner at Okens Domains.

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Here’s How You Treat Your Domain As A Strategic Asset

Your domain defines your brand. It’s like any other asset a company would invest in, manage and protect. Affiliates and operators face a deluge of new technologies [Web3 and AI], privacy threats, and an ever-expanding global marketplace. Your online brand is at risk without a strategy to protect and value that asset. 

Operators and affiliates face constant global challenges to protect their brands—from phishing to cybersquatting to domain name hijacking. Domain names play a fundamental role in the digital landscape. Millions of domain names are registered yearly, increasing the risk that those domains get into the wrong hands and pose prominent threats to brand owners and customers. Just like any asset, there are challenges and opportunities that have to be addressed, and your domain is no different. There is always a list of things you must do and things that aren’t mandatory, but the world would be easier if they were in place. 

Here are three things operators and affiliates should consider to reduce risk with their biggest online asset – their domain.

  • Losing domains versus having a plan
  • Check the best practices before engaging 
  • Create an analysis and action on your proactive defense 
  • Training and domain strategy + contingency plans
  • Scheduled billing and credit lines for domain renewal
  • Overspending versus smart spending
    • Proactive naming analysis and planning
    • Analyzing the portfolio, grading and ensuring there are no loose ends

    • Personal account management and tech support on the supplier side 
  • No security protocols versus security strategy
    • Create defensive domains
    • Mandatory multifactor authentication
    • Two-layer Whois

Author: 

Alexander Kucherenko is the global Business Development Director for Okens Domains.  He helps his customers focus on the tools and products they need to secure their domains and protect their brand online. Alexander talks about the importance of understanding the gaps in an operator’s domain strategy that create unnecessary risk to the brand. He has an uncanny ability to find the heart of a problem for operators and how to solve it. He was featured in Three Minutes With an OI article, which tells you more about his personality and passion for protecting the customers’ most important digital asset – their domain.  Alexander can speak on domain strategy, brand protection, domain registration, domain privacy, igaming market, cybersquatting, Web3 technologies, and domain asset management.

Photo by Ashraful Islam on Unsplash

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The Perils of Cybersquatting and What You Can Do About It

You may have been reading a lot about cybersquatting in the news recently. And that is because you are. 

Cybersquatting has been on the rise in the first quarter of 2024. Some of the most recent cybersquatting cases prove there are winners and losers, but the one thing they have in common is how easy it is to cybersquat with a domain.

In the winners’ corner, design tools company Canva won a single cybersquatting case against 174 domain names. The company filed the dispute with WIPO in July 2023 and WIPO published its decision in favor of Canva in February 2024. 

In the losers’ corner, Mermet S.A.S., part of the Hunter Douglas company, lost two cybersquatting claims. The windows covering company filed disputes against mermet.com and mermet.eu, both owned by Didier Mermet. In this decision, the panelist said the domain owner, Didier Mermet, has rights or legitimate interests in the domain, and he didn’t register it in bad faith. 

A high-profile cybersquatting with Google involved a cyber squatter who registered the domain name “googledotcom.com. 

Cybersquatting is something that domain managers probably don’t think about since they are typically managing dozens, if not hundreds, of domains. When you are in the trenches of domain renewals and ensuring that all your domains are covered, cybersquatting might not be at the top of your to-do list. 

So what do you do when a company or person is cybersquatting on the domain name that’s your trademarked business name? Short of litigation under the Anti-Cybersquatting Consumer Protection Act (ACPA) or using an international arbitration system from ICANN, there is one crucial thing you can do: create a domain strategy around your brand. Yes, this includes registering and trademarking your domain (let’s assume you have already trademarked your brand name). 

Use a trusted domain registrar (like Okens) to secure the domain names relevant to your brand or business. Consider registering your domains for more extended periods than the standard year. If you don’t want to manage this, no worries; Okens does auto-renew and can manage all your domain renewals and just renew for you.  

It’s also a good idea to consider registering any trademarks related to the domain to establish legal rights for your brand.

You can also consider registering common misspellings of your domain. Of course, registering all of them isn’t cost-effective, but if you have a strong domain strategy, you can purchase the most common misspellings in your domain before anyone else does. 

This may sound easy, but think about how to engage employees. You can train employees who manage your domains and create a domain management playbook. However, training internal people to manage your domains can be challenging if they don’t have a comprehensive knowledge of the domain industry. This is precisely why so many companies trust Okens. We see many brands reach out to us before their brand launches to lock down the right strategy to secure their digital brand. We can prepare a domain gap analysis that will let you and your team create the best domain management playbook.

As always, be smart about your domain. It’s the most critical digital asset at the heart of your brand. 

If you aren’t sure where to start, give me a call or send an email, and I will show you the Okens Gap analysis tool that will help you defend your digital territory and avoid cybersquatting.

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Greta Simanauskiene is the global Account Manager for Okens Domains. She speaks on the importance of managing domains strategically. She can assess and encapsulate the challenges facing operators and affiliates to help them strategically manage their domains to protect their brands. She has extensive experience with inside and outside sales, business development, and marketing. Most recently, she penned an article on her views from igaming Europe for OI. Greta can speak on domain strategy, brand protection, domain registration, domain privacy, industry insight, the igaming market, and domain asset management.

Photo by Matilda Wormwood

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Seven Questions To Ask Before You Launch Your Brand

Are you ready to launch your brand? Hold on! Before you take the plunge, make sure you’re prepared. You don’t want to miss any crucial points that could make or break your brand’s success. So ask yourself these seven questions before you leap, and let’s go!

 

    1. Have you checked if the domain is available? This may seem like a ‘duh’ question, but it is one of the biggest blockers when marketing decides to launch a brand. The domain name is overlooked, and when it comes time to take that brand live, the domain isn’t available or doesn’t match the brand. It creates brand inconsistency – If your brand voice isn’t consistent across every platform, it may affect your credibility.
    2. What countries do you need to target now and in the future? This is another way to limit your brand’s growth. Will you be in one country for five countries? Even if you don’t need those country domains when you launch, you are better off investing in them at launch so you don’t limit your brand’s growth down the road.
    3. Have you considered using a unique TLD for your website? Think about what Will.i.am did with his domain name – it’s his brand name—Will.i.am.) It’s the perfect time to take advantage of the options available and create a distinctive online presence that matches your brand.
    4. Have you thought about the different vertical TLDs? Vertical TLDs like .casino or .tech, etc., can add uniqueness to your brand. In 2023, Google announced the availability of eight new Top Level Domains, including ones that are valuable for law firms and dads. Think about how your brand sits in the market and how a vertical TLD could bolster it.
    5. What are the most common spelling mistakes around the brand name? This is one of the most overlooked aspects when a brand is created. If you are global, you must consider the brand name in different languages and how the brand is spelled. Marketing probably doesn’t look at this because they aren’t thinking about domains. A good exercise is to ask ten company employees from different nationalities to spell the brand name and look at it in other languages. Or, to make it easier, you can tell Okens to create a domain strategy that identifies what they are typing and then secure the right domain for you, including alternative spelling domains so you don’t miss any traffic to your site.
    6. If you were impersonating your brand, what domain would you use? Domain impersonation is a common phishing technique involving attackers creating “legitimate” “-looking email domains to impersonate specific companies, organizations, or individuals. This is done with the intention of tricking users into giving away personal or sensitive information, data, or money by posing as a trusted figure. This is a great exercise to take before the brand goes live. It helps you create a strong domain strategy before the brand launches so you can eliminate domain impersonation at the start.
    7. Can you trademark the brand to add protection? Trademarking the brand helps you protect your global brand, including your domain. You can also trademark your domain name, which protects your brand if someone uses your trademarked name. Trademarking your domain name gives you legal protection, which provides you with legal justification to bring suit against the other company and recover financial losses.

Reach out to Alexander Kucherenko or Greta Simanauskiene today, and they can help you create the best domain strategy to protect your domain, brand and business. 

 

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Meet Our Customers: Apex Media

Apex Media With Simon Heller 

Simon Heller, Co-founder at Apex Media and Okens Domains client, sat down with Okens to discuss the power of SEO, why regulators need to work together, and how emerging technology is changing SEO.

Apex Media Ventures is an SEO firm that creates successful SEO campaigns for their clients to grow their company with organic traffic. Simon Heller co-founded the consultancy over a year ago and says that SEO is a strong marketing tool, if not the strongest. 

On The Power Of SEO

“The ultimate advantage of using SEO is that the client can save a large amount on ad spend as soon as their web presence performs in organic search results,” said Heller.

But Heller says that he thinks that SEO has become more difficult over the past several years and that the primary challenge is content. 

“Today’s content needs to be top-notch, and your link-building strategy must be on point,” said Heller. The biggest issue with Google is the sheer number of updates, which are scrambling the SERPs each time, making planning resources and strategy alignment very challenging.”

Regarding new technologies, Heller says that the company has been looking at the opportunities artificial intelligence (AI) can provide to their clients. 

“We’re not fans of completely AI-generated content, but it sure helps as a supplementary tool,” said Heller. “It also helps with project management and many other workflow issues which benefit our company and, in return, our clients as well.”

On Emerging Technologies And SEO

It’s been obvious to me and other people in the industry that Google was blindsided by the sudden emergence of AI content. Google had already become significantly stricter about indexing new content, but the sheer volume of content that webmasters can churn out with generative AI has created new challenges for search engines like Google.

The recent “aggressive” Google Updates made it obvious that Google is trying to adapt to the flood of (mostly low-quality) content into the SERPs. For example, high-authority sites have profited even more than they already did in updates in recent years because Google assumes these sites offer more trustworthy content naturally. This, in my opinion, is also the reason why we suddenly see a lot of foreign high-authority news sites like OutlookIndia in the top search results now – often with spammy or even misleading content, so this approach obviously is not ideal either.

Google seems generally overwhelmed by generative AI’s new possibilities, which will likely result in even more super volatile updates soon. As SEO experts, all we can do is deliver the highest-quality and user-friendly content possible that provides genuinely useful information and makes the appearance of pages visually appealing. This results in positive user signals, which I speculate might also become more important in upcoming updates.

Also, it’s important to keep in mind that Google is NOT against AI-generated content in general. As long as it is helpful to the reader, it shouldn’t matter, and I don’t think it’s possible for any algorithm to differentiate a well-written AI article from a human-written one.

On Working With Okens

Apex Media hosts its domains on Okens and says that these are the domains on which its money site runs. 

Heller says Okens offers a lot of opportunities to protect their confidential information as well as their client’s information. client’s confidential information. 

“A big plus for us working with Okens always has been the personal communication,” said Heller.  “No matter if I have a technical issue, questions, or just want to transfer another domain to Okens, I can email them, and everything gets resolved ASAP.

Heller says this personal communication differentiates Okens from most other registrars who only offer the typical outsourced technical support. “Especially in SEO, you need to be able to sort out potential issues immediately without taking a hit on website rankings and, of course, conversion,” adds Heller.

“The value of a domain to our business is invaluable; the domain service and strategy we get from Okens gives us confidence that if something goes wrong out there, we know we are just one call away from resolving it and fast,” said Heller.

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Domain Mistakes
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#2 Mistake – My Unused Domain Has No Value

Remember when you bought a set of domains to protect your brand as it grows? You were so proud of yourself – planned for your most important digital asset. Years have passed, and you haven’t used them, so you think they have no value.

Think again! Your unused domains have value.

Sometimes, our need for a domain or set of domains is no longer relevant; some customers leave them to expire, and others try to resell them via third parties. But here’s the thing: If you think that your domain or domains have no value 90% of the time, it is because there was no consideration given to the value of those domains when you acquired them.

You know what happens? It becomes a bargain for the buyer, but you just give money away. In some cases, we’ve even seen domain holders try to buy back their old domains later because they altered their business model or expanded faster than expected. We see this mistake frequently repeated despite our hand-waving.

Our best advice is to think twice about letting a good domain expire. It may be better to hang on to it, so think long-term rather than short-term. And if the financials are an issue, have a chat with us about possible domain parking solutions.

If you want to let them go after or see their value or lack of value, Okens Domains can help you assess their value. And here’s the really good part for you — it doesn’t matter which domain registration company those domains are with; we will help you sell them and reduce your time worrying about whether you did the right thing.

Stay tuned for the next story in March for our Mistake of the Month series. In the meantime visit www.okens.domains to learn how we can help.

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