From ccTLD growth to phishing risks, here’s what’s shifting—and how to stay ahead.
The domain world doesn’t stand still—and neither should your strategy. Here’s a quick roundup of what’s making headlines this week and why it matters:
Local domains are rising
Global domain registrations reached 371.7 million in Q2 2025, with ccTLDs alone adding over 500,000 names. That’s steady demand for regionally rooted domains—especially valuable for localisation and trust.
.es domains under attack
Spain’s .es extension saw a 19× surge in phishing activity over just one quarter, placing it among the top three most abused TLDs. Even reputable country domains are vulnerable without proactive protection.
.ai continues to boom
With nearly 600,000 .ai domains now registered, demand is being driven by AI startups and global tech branding. A strong domain is fast becoming part of the stack.
.com and .net renewals remain steady
At 75.5%, renewal rates show that domain holders are sticking with assets longer—signaling strong long-term value and reduced churn.
What this means for you:
- Put ccTLDs front and center in your strategy—they’re trending again
- Phishing isn’t limited to generic TLDs—brand protection matters everywhere
- .ai might be the most valuable digital real estate in emerging tech
- Renewals are a moment to deepen customer value—not just extend service
