Your brand is a valuable asset that you as a company have invested a lot of energy and money into building it. That is why it is important that you protect it.
So let’s talk about brand protection
You invest in your brand in many ways – from its visual identity to your domain. Your domain is one of the most critical aspects of your business – it’s the home address of your brand online.
Domain names critical to building your business brand protection. Registering your domain seems obvious but registering your name with alternate extensions like .net, .biz or .org along with their alternative spellings can go a long way toward protecting your brand. Spelling alternatives mean you are giving your visitors a better chance to access your website if they make a mistake entering your domain name, but also prevents others from capitalizing on your brand name in all its forms.
With the growth of cyber-squatting by 11% since 2019, protecting your brand online means understanding what risks you have — from a potential IP infringement or misuse of the domain name you thought you had protected.
What do you do? Risk it and go through an arduous domain resolution process or understand your risks with a gap analysis that will help you put a plan in place to protect your brand integrity.
A gap analysis from Okens can show you exactly where your risks are around your domains for your brand. Why risk it?
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