Mistake #1: Creating A New Brand Without The Domain

Domain Mistakes
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Recently, a customer came to us to acquire the most strategic domain for their new brand only to find that it had already been taken by another company with the country Top Level Domain (TLD) of their primary country of business. They had put considerable thought, resources and money into the brand design and positioning.

Ouch.

We see this happening a lot more than it should, but don’t worry; we have three tips to prevent this kind of mistake. And remember, we are here for you so get in touch – a real human will answer the phone. 

  1. Think domains from the beginning – even when you start your brand brainstorms. Think about the countries you need to operate in and the countries you want to expand into. There might be specific TLDs that make more sense and then you can see if they are available. It’s better to invest time at the start of the new brand than to waste money and resources developing a brand and a name.

  2. Look at associated domains via a simple domain gap analysis to safeguard your brand going forward. (we can do that for you!)

  3. In the case of the customer, they chose to use Okens Brokerage capabilities to negotiate and purchase the domain. We acquired the domain for them at a reasonable rate, safeguarding the marketing investment they made.

Stay tuned for the next story in February for our Mistake of the Month  – Don’t Waste Unused Domains. But in the meantime, read more about how to protect your domain on our OI Blog. 

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Photo by Jan Kopřiva on Unsplash

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