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OI – Okens Insights is a monthly, perfectly curated and short newsletter with tips on how to secure your brand online with the latest domain trends that can help you protect your digital territory. Subscribe to OI.
How Domains Really Work
At its core, a domain name is a string of characters that serves as a human-readable alias for an IP address. It provides a user-friendly way to access resources on the internet. For instance, the domain name example.com corresponds to the IP address where the associated web server is hosted. More casually, think of a … Read article
Here’s How You Treat Your Domain As A Strategic Asset
Your domain defines your brand. It’s like any other asset a company would invest in, manage and protect. Affiliates and operators face a deluge of new technologies [Web3 and AI], privacy threats, and an ever-expanding global marketplace. Your online brand is at risk without a strategy to protect and value that asset. Operators and affiliates … Read article
The Perils of Cybersquatting and What You Can Do About It
You may have been reading a lot about cybersquatting in the news recently. And that is because you are. Cybersquatting has been on the rise in the first quarter of 2024. Some of the most recent cybersquatting cases prove there are winners and losers, but the one thing they have in common is how easy … Read article
Seven Questions To Ask Before You Launch Your Brand
Are you ready to launch your brand? Hold on! Before you take the plunge, make sure you’re prepared. You don’t want to miss any crucial points that could make or break your brand’s success. So ask yourself these seven questions before you leap, and let’s go! Have you checked if the domain is available? … Read article
Meet Our Customers: Apex Media
Apex Media With Simon Heller Simon Heller, Co-founder at Apex Media and Okens Domains client, sat down with Okens to discuss the power of SEO, why regulators need to work together, and how emerging technology is changing SEO. Apex Media Ventures is an SEO firm that creates successful SEO campaigns for their clients to grow … Read article
#2 Mistake – My Unused Domain Has No Value
Remember when you bought a set of domains to protect your brand as it grows? You were so proud of yourself – planned for your most important digital asset. Years have passed, and you haven’t used them, so you think they have no value. Think again! Your unused domains have value. Sometimes, our need for … Read article
Get The Domain You Want With Okens Brokerage Services
The Rolling Stones said you can’t always get what you want, but Okens Domains thinks you can. Introducing our new Okens Brokerage services that help you acquire that coveted domain you want to grow your business, even if that domain is already registered. Traditionally, a brokerage service is a business or service that specializes in … Read article
Mistake #1: Creating A New Brand Without The Domain
Recently, a customer came to us to acquire the most strategic domain for their new brand only to find that it had already been taken by another company with the country Top Level Domain (TLD) of their primary country of business. They had put considerable thought, resources and money into the brand design and positioning. … Read article
Meet Our Customers: PureROI
Kirk Miller, Head of Casino at PureROI and Okens Domains client sat down with Okens to talk about the role performance marketing plays in the success of igaming companies. PureROI was born out of the success of their sister company, Purecontent, which delivers content in large volumes in multiple languages with targeted outreach. Pure ROI … Read article
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