OI Blog

Three Minutes With – Martins Tanne, Co-founder, Serpa Media Group

In our latest Three Minutes With, Martins Tanne, Co-founder of Serpa Media Group, spoke with Jennifer Kite-Powell, Head of Content at Okens Domains, to talk about how the company helps iGaming operators break boundaries, the importance of community building between operators and regulators, iGaming threats and the value of transparency they get with Okens Domains. […]

Here’s How You Treat Your Domain As A Strategic Asset

Your domain defines your brand. It’s like any other asset a company would invest in, manage and protect. Affiliates and operators face a deluge of new technologies [Web3 and AI], privacy threats, and an ever-expanding global marketplace. Your online brand is at risk without a strategy to protect and value that asset.  Operators and affiliates […]

Seven Questions To Ask Before You Launch Your Brand

Are you ready to launch your brand? Hold on! Before you take the plunge, make sure you’re prepared. You don’t want to miss any crucial points that could make or break your brand’s success. So ask yourself these seven questions before you leap, and let’s go!   Have you checked if the domain is available? […]

Domain Mistakes
#2 Mistake – My Unused Domain Has No Value

Remember when you bought a set of domains to protect your brand as it grows? You were so proud of yourself – planned for your most important digital asset. Years have passed, and you haven’t used them, so you think they have no value. Think again! Your unused domains have value. Sometimes, our need for […]

Okens Brokerage Services
Get The Domain You Want With Okens Brokerage Services

The Rolling Stones said you can’t always get what you want, but Okens Domains thinks you can. Introducing our new Okens Brokerage services that help you acquire that coveted domain you want to grow your business, even if that domain is already registered. Traditionally, a brokerage service is a business or service that specializes in […]

IGB London
iGB Affiliate London Here We Come

As Willie Nelson sang, ‘I just can’t wait to get on the road again’ – and that is where we are – on the road to iGB Affiliate London and ICE. We have a lot to share with you before the show. Including why a domain gap analysis can help you save your brand now […]

Kirk Miller head of casino at PureROI
Three Minutes With – Kirk Miller, Head of Casino, PureROI

Kickstarting 2024, our first Three Minutes features Kirk Miller, Head of Casino at PureROI. Kirk spoke with Jennifer Kite-Powell, Head of Content at Okens Domains, about the future of performance marketing, why Okens gives PureROI peace of mind and future technologies that will change marketing.  Jennifer Kite-Powell (JKP):  PureROI has seen incredible success over the […]

Alona Borzhemska
Three Minutes With Alona Borzhemska, Domain Crawler

Welcome to Three Minutes With – from igaming to affiliate publishing, we talk to movers and shakers, breaking boundaries and blazing new trails. In this series, DomainCrawler’s Chief Commerical Officer, Alona Borzhemska, took three minutes to speak with Oken’s content director, Jennifer Kite-Powell, on why data is hard to sell, how to use data to […]

Sigma Malta
SIGMA Europe 2023 Flashback

Everyone loves a trip down memory lane, and we are no different. Get ready to discover a few meaningful moments from SiGMA Europe 2023, as we take a closer look through the eyes of the one and only Greta Norkute-Simanauskiene from Okens Domains. We’ve got you covered from groundbreaking tech innovations to mind-blowing keynote speeches. […]

Domains
The Real, Real – How Domains Work

Hey there! As part of our “How to” series, we want to take a closer look at something we all use daily but might take for granted: how domains actually work. A domain name is like the address of your website that people type into their browser’s address bar. It’s much easier to remember for […]

Don’t Let Your Domains Turn Into The Texas Chainsaw Massacre

👹 👻 It’s Halloween, and no one should have to face a Texas Chain Saw Massacre in their brand’s domain. Cyber or typosquatting is a real threat that every company must be prepared to face. Don’t be fooled into thinking you’re safe from it. Horror stories can happen to anyone, even from something that happens […]

domain
Best Practices To Manage Domains

As a part of our OI blog best practice series, we bring you the first in a series of articles about ways you can manage your domain strategically and efficiently. Establishing a few best practices is a great way to ensure your domains aren’t hijacked, expired, or cyber squatted. Here are three domain management practices […]

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