Day: 25 April 2024

Here’s How You Treat Your Domain As A Strategic Asset

Your domain defines your brand. It’s like any other asset a company would invest in, manage and protect. Affiliates and operators face a deluge of new technologies [Web3 and AI], privacy threats, and an ever-expanding global marketplace. Your online brand is at risk without a strategy to protect and value that asset. 

Operators and affiliates face constant global challenges to protect their brands—from phishing to cybersquatting to domain name hijacking. Domain names play a fundamental role in the digital landscape. Millions of domain names are registered yearly, increasing the risk that those domains get into the wrong hands and pose prominent threats to brand owners and customers. Just like any asset, there are challenges and opportunities that have to be addressed, and your domain is no different. There is always a list of things you must do and things that aren’t mandatory, but the world would be easier if they were in place. 

Here are three things operators and affiliates should consider to reduce risk with their biggest online asset – their domain.

  • Losing domains versus having a plan
  • Check the best practices before engaging 
  • Create an analysis and action on your proactive defense 
  • Training and domain strategy + contingency plans
  • Scheduled billing and credit lines for domain renewal
  • Overspending versus smart spending
    • Proactive naming analysis and planning
    • Analyzing the portfolio, grading and ensuring there are no loose ends

    • Personal account management and tech support on the supplier side 
  • No security protocols versus security strategy
    • Create defensive domains
    • Mandatory multifactor authentication
    • Two-layer Whois


Alexander Kucherenko is the global Business Development Director for Okens Domains.  He helps his customers focus on the tools and products they need to secure their domains and protect their brand online. Alexander talks about the importance of understanding the gaps in an operator’s domain strategy that create unnecessary risk to the brand. He has an uncanny ability to find the heart of a problem for operators and how to solve it. He was featured in Three Minutes With an OI article, which tells you more about his personality and passion for protecting the customers’ most important digital asset – their domain.  Alexander can speak on domain strategy, brand protection, domain registration, domain privacy, igaming market, cybersquatting, Web3 technologies, and domain asset management.

Photo by Ashraful Islam on Unsplash