Category: Events

IGB London

iGB Affiliate London Here We Come

As Willie Nelson sang, ‘I just can’t wait to get on the road again’ – and that is where we are – on the road to iGB Affiliate London and ICE. We have a lot to share with you before the show. Including why a domain gap analysis can help you save your brand now and down the road, the threat of increased reverse domain name registration, and what you can do about it to our new offering, Okens Brokerage Services.

We will discuss the points at iGB Affiliate London, stand #E51.

Brand Protection

Let’s talk about domains and online brand protection because they are ground zero for everything that matters to your business. Domain names are critical to building your business brand protection. We’ve said it before and will repeat it, but you can’t protect it if you don’t know where the gaps are in your domain strategy as you build or grow your brand. This is everything from a failsafe strategy for future growth to setting up your domain with automatic renewals.

Registering your domain seems obvious, but registering your name with alternate extensions like .net, .biz, or .org, along with their alternative spellings, can go a long way toward protecting your brand. Spelling alternatives mean you give your visitors a better chance to access your website if they make a mistake entering your domain name. It also prevents others from capitalizing on your brand name in all its forms.

We will offer a complimentary domain gap analysis at iGB Affiliate London. If you are serious about seeing where you are vulnerable with your new brand or your established business, come by stand #E51 and talk to us.

Cyber Criminals

Now, onto those cyber criminals who make things more challenging than they should be. In 2023, reverse domain name hijacking and cybersquatting were at an all-time high. Not good. Domain Name Wire reported that nearly one in five denied complaints was reverse domain name hijacking.

Since we’ve just started 2024, it is the perfect time to look at what you can do to prevent this costly crime from happening to you and your business. It all starts with knowing where your domain is or could be vulnerable. Maybe you don’t have time to check all the ways your domain name could be hijacked, but guess what? We do! And we will work with you to identify where it could all go wrong and prevent that from happening. It is easier to do it before you get started than to fix it later.

Brokerage Services

The fantastic news is that Okens Domains is pleased to announce a new offering – Okens Brokerage. This domain brokerage service will help you acquire that coveted domain you have always wanted.

It sounds fancy, but it is about being practical and sticking to what we do best — personal, customized 1:1 services for our customers that can help them value their domains and unused domains. We research for you and bring you the best options to unload or invest in domains. It’s that easy. 

Talk to Alexander Kucherenko at iGB stand #51 about our new Okens Brokerage services and how they can help you get the value back on your domain investments. 


Photo by Benjamin Davies on Unsplash

Sigma Malta

SIGMA Europe 2023 Flashback

Everyone loves a trip down memory lane, and we are no different. Get ready to discover a few meaningful moments from SiGMA Europe 2023, as we take a closer look through the eyes of the one and only Greta Norkute-Simanauskiene from Okens Domains. We’ve got you covered from groundbreaking tech innovations to mind-blowing keynote speeches. So sit back, relax, and let’s dive into Greta’s highlights together.


SiGMA Europe 2023 Flashback by Greta Simanauskiene

SiGMA Europe was once again a fascinating event. The conference sessions (located just next to the Okens stand) addressed many challenges and opportunities the iGaming sector faces. One session focused on the Sigma host nation, Malta (Malta’s European Odyssey: Navigating Rough Seas). While it covered local challenges to a fair extent, it represented the challenges faced in many markets. Through this session and others, we saw the following themes appear.

  • Keeping in step with regulations and adapting to them, especially when these fluctuate heavily from one year to another or one market to another.
  • There is a need to build agility into the core of every product and operation to keep pace with market changes but also to leverage technology changes fully.That agility is key to keeping pace with regulatory changes and elements such as the advent of AI or changes in the way Google operates.
  • And the requirement to keep pace with changes in user behavior. One session looked especially at the increase in women gamers and how the industry needs to adapt- just one variable amongst many to take into account.
Greta Norkute-Simanauskiene takes a look at some of the highlights from SiGMA Europe 2023.
Greta Norkute-Simanauskiene takes a look at some of the highlights from SiGMA Europe 2023.

At Okens, we may not be able to assist you with everything, but we can certainly help you safeguard your online presence and protect your valuable brand while also ensuring your privacy.

At SiGMA Europe last week, one of the most compelling sessions was centered around the challenges Maltese operators face in Europe. The session Malta’s European Odyssey: Navigating Rough Seas talked about reporting requirements and the technology expertise needed to make that happen.

The panel featured Olga Finkel (Co-Founder & Partner, WH Partners), Carl Brincat (CEO, MGA), Joseph Attard (Director of International Compliance, Entain Group), David Yatom Hay (General Counsel, Soft2Bet) and Abby Rachel Cosgrave (Chief Legal & Compliance Officer, LeoVegas) and George Westin (founder, Hero Gaming).

The takeaway from the session is there will be challenges for B2B providers from the technical requirements necessary to comply, quick transition from one regulation to another, rapid adjustment to the regulations and maintaining competitiveness in the market.

The panel felt it would be challenging regarding regulation uncertainty and managing business. If customers can’t be in a safe and sustainable area, regulation itself will fail.

According to Abby Rachel Cosgrave, Chief Legal Compliance Officer, a solution is to ensure that B2B providers have a strong and positive dialog with regulators versus guessing what is coming down the road.

See you next year at SiGMA Europe 2024.

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