Author: Greta Norkute-Simanauskiene

The Perils of Cybersquatting and What You Can Do About It

You may have been reading a lot about cybersquatting in the news recently. And that is because you are. 

Cybersquatting has been on the rise in the first quarter of 2024. Some of the most recent cybersquatting cases prove there are winners and losers, but the one thing they have in common is how easy it is to cybersquat with a domain.

In the winners’ corner, design tools company Canva won a single cybersquatting case against 174 domain names. The company filed the dispute with WIPO in July 2023 and WIPO published its decision in favor of Canva in February 2024. 

In the losers’ corner, Mermet S.A.S., part of the Hunter Douglas company, lost two cybersquatting claims. The windows covering company filed disputes against and, both owned by Didier Mermet. In this decision, the panelist said the domain owner, Didier Mermet, has rights or legitimate interests in the domain, and he didn’t register it in bad faith. 

A high-profile cybersquatting with Google involved a cyber squatter who registered the domain name “ 

Cybersquatting is something that domain managers probably don’t think about since they are typically managing dozens, if not hundreds, of domains. When you are in the trenches of domain renewals and ensuring that all your domains are covered, cybersquatting might not be at the top of your to-do list. 

So what do you do when a company or person is cybersquatting on the domain name that’s your trademarked business name? Short of litigation under the Anti-Cybersquatting Consumer Protection Act (ACPA) or using an international arbitration system from ICANN, there is one crucial thing you can do: create a domain strategy around your brand. Yes, this includes registering and trademarking your domain (let’s assume you have already trademarked your brand name). 

Use a trusted domain registrar (like Okens) to secure the domain names relevant to your brand or business. Consider registering your domains for more extended periods than the standard year. If you don’t want to manage this, no worries; Okens does auto-renew and can manage all your domain renewals and just renew for you.  

It’s also a good idea to consider registering any trademarks related to the domain to establish legal rights for your brand.

You can also consider registering common misspellings of your domain. Of course, registering all of them isn’t cost-effective, but if you have a strong domain strategy, you can purchase the most common misspellings in your domain before anyone else does. 

This may sound easy, but think about how to engage employees. You can train employees who manage your domains and create a domain management playbook. However, training internal people to manage your domains can be challenging if they don’t have a comprehensive knowledge of the domain industry. This is precisely why so many companies trust Okens. We see many brands reach out to us before their brand launches to lock down the right strategy to secure their digital brand. We can prepare a domain gap analysis that will let you and your team create the best domain management playbook.

As always, be smart about your domain. It’s the most critical digital asset at the heart of your brand. 

If you aren’t sure where to start, give me a call or send an email, and I will show you the Okens Gap analysis tool that will help you defend your digital territory and avoid cybersquatting.


Greta Simanauskiene is the global Account Manager for Okens Domains. She speaks on the importance of managing domains strategically. She can assess and encapsulate the challenges facing operators and affiliates to help them strategically manage their domains to protect their brands. She has extensive experience with inside and outside sales, business development, and marketing. Most recently, she penned an article on her views from igaming Europe for OI. Greta can speak on domain strategy, brand protection, domain registration, domain privacy, industry insight, the igaming market, and domain asset management.

Photo by Matilda Wormwood

Sigma Malta

SIGMA Europe 2023 Flashback

Everyone loves a trip down memory lane, and we are no different. Get ready to discover a few meaningful moments from SiGMA Europe 2023, as we take a closer look through the eyes of the one and only Greta Norkute-Simanauskiene from Okens Domains. We’ve got you covered from groundbreaking tech innovations to mind-blowing keynote speeches. So sit back, relax, and let’s dive into Greta’s highlights together.


SiGMA Europe 2023 Flashback by Greta Simanauskiene

SiGMA Europe was once again a fascinating event. The conference sessions (located just next to the Okens stand) addressed many challenges and opportunities the iGaming sector faces. One session focused on the Sigma host nation, Malta (Malta’s European Odyssey: Navigating Rough Seas). While it covered local challenges to a fair extent, it represented the challenges faced in many markets. Through this session and others, we saw the following themes appear.

  • Keeping in step with regulations and adapting to them, especially when these fluctuate heavily from one year to another or one market to another.
  • There is a need to build agility into the core of every product and operation to keep pace with market changes but also to leverage technology changes fully.That agility is key to keeping pace with regulatory changes and elements such as the advent of AI or changes in the way Google operates.
  • And the requirement to keep pace with changes in user behavior. One session looked especially at the increase in women gamers and how the industry needs to adapt- just one variable amongst many to take into account.
Greta Norkute-Simanauskiene takes a look at some of the highlights from SiGMA Europe 2023.
Greta Norkute-Simanauskiene takes a look at some of the highlights from SiGMA Europe 2023.

At Okens, we may not be able to assist you with everything, but we can certainly help you safeguard your online presence and protect your valuable brand while also ensuring your privacy.

At SiGMA Europe last week, one of the most compelling sessions was centered around the challenges Maltese operators face in Europe. The session Malta’s European Odyssey: Navigating Rough Seas talked about reporting requirements and the technology expertise needed to make that happen.

The panel featured Olga Finkel (Co-Founder & Partner, WH Partners), Carl Brincat (CEO, MGA), Joseph Attard (Director of International Compliance, Entain Group), David Yatom Hay (General Counsel, Soft2Bet) and Abby Rachel Cosgrave (Chief Legal & Compliance Officer, LeoVegas) and George Westin (founder, Hero Gaming).

The takeaway from the session is there will be challenges for B2B providers from the technical requirements necessary to comply, quick transition from one regulation to another, rapid adjustment to the regulations and maintaining competitiveness in the market.

The panel felt it would be challenging regarding regulation uncertainty and managing business. If customers can’t be in a safe and sustainable area, regulation itself will fail.

According to Abby Rachel Cosgrave, Chief Legal Compliance Officer, a solution is to ensure that B2B providers have a strong and positive dialog with regulators versus guessing what is coming down the road.

See you next year at SiGMA Europe 2024.

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