Category: How To

Domain Mistakes

#2 Mistake – My Unused Domain Has No Value

Remember when you bought a set of domains to protect your brand as it grows? You were so proud of yourself – planned for your most important digital asset. Years have passed, and you haven’t used them, so you think they have no value.

Think again! Your unused domains have value.

Sometimes, our need for a domain or set of domains is no longer relevant; some customers leave them to expire, and others try to resell them via third parties. But here’s the thing: If you think that your domain or domains have no value 90% of the time, it is because there was no consideration given to the value of those domains when you acquired them.

You know what happens? It becomes a bargain for the buyer, but you just give money away. In some cases, we’ve even seen domain holders try to buy back their old domains later because they altered their business model or expanded faster than expected. We see this mistake frequently repeated despite our hand-waving.

Our best advice is to think twice about letting a good domain expire. It may be better to hang on to it, so think long-term rather than short-term. And if the financials are an issue, have a chat with us about possible domain parking solutions.

If you want to let them go after or see their value or lack of value, Okens Domains can help you assess their value. And here’s the really good part for you — it doesn’t matter which domain registration company those domains are with; we will help you sell them and reduce your time worrying about whether you did the right thing.

Stay tuned for the next story in March for our Mistake of the Month series. In the meantime visit www.okens.domains to learn how we can help.

Domain Mistakes

Mistake #1: Creating A New Brand Without The Domain

Recently, a customer came to us to acquire the most strategic domain for their new brand only to find that it had already been taken by another company with the country Top Level Domain (TLD) of their primary country of business. They had put considerable thought, resources and money into the brand design and positioning.

Ouch.

We see this happening a lot more than it should, but don’t worry; we have three tips to prevent this kind of mistake. And remember, we are here for you so get in touch – a real human will answer the phone. 

  1. Think domains from the beginning – even when you start your brand brainstorms. Think about the countries you need to operate in and the countries you want to expand into. There might be specific TLDs that make more sense and then you can see if they are available. It’s better to invest time at the start of the new brand than to waste money and resources developing a brand and a name.

  2. Look at associated domains via a simple domain gap analysis to safeguard your brand going forward. (we can do that for you!)

  3. In the case of the customer, they chose to use Okens Brokerage capabilities to negotiate and purchase the domain. We acquired the domain for them at a reasonable rate, safeguarding the marketing investment they made.

Stay tuned for the next story in February for our Mistake of the Month  – Don’t Waste Unused Domains. But in the meantime, read more about how to protect your domain on our OI Blog. 

_____

Photo by Jan Kopřiva on Unsplash

Three Minutes With Hendrikus van Katwijk

Welcome to our Three Minutes With. From igaming to affiliate publishing, we talk to movers and shakers, breaking boundaries and blazing new trails. Brand Legends Chief Operating Officer (COO) Hendrikus van Katwijk took three minutes to speak with Oken’s content director, Jennifer Kite-Powell, about the importance of search visibility for your brand and the most significant tech shifts that are affecting SEO today and in the future. 

More…

Subscribe to OI

A monthly newsletter with tips
on how to register your domain,
protect your brand online and
get domain dominance

Customer Login

Log In