You know the story. You want a domain. You buy a domain. Just pull out your credit card, and €60 later, you have a global domain. Done. You’re up and running. Your site looks great. Visitors are click, click, clicking. Everyone is happy and time marches on. Then, one morning things turn for the worse. Your domain is being used by another company. All your traffic is going to a new site, and your customers are finding themselves on a site that has no relationship to your brand and is so far from your product offering you’re bordering on massive revenue loss. What happened? Your domain expired and someone else took it.