How Domains Really Work

At its core, a domain name is a string of characters that serves as a human-readable alias for an IP address. It provides a user-friendly way to access resources on the internet. For instance, the domain name example.com corresponds to the IP address where the associated web server is hosted. More casually, think of a … Read more

Here’s How You Treat Your Domain As A Strategic Asset

Your domain defines your brand. It’s like any other asset a company would invest in, manage and protect. Affiliates and operators face a deluge of new technologies [Web3 and AI], privacy threats, and an ever-expanding global marketplace. Your online brand is at risk without a strategy to protect and value that asset.  Operators and affiliates … Read more

#2 Mistake – My Unused Domain Has No Value

Domain Mistakes

Remember when you bought a set of domains to protect your brand as it grows? You were so proud of yourself – planned for your most important digital asset. Years have passed, and you haven’t used them, so you think they have no value. Think again! Your unused domains have value. Sometimes, our need for … Read more

The Real, Real – How Domains Work

Domains

Hey there! As part of our “How to” series, we want to take a closer look at something we all use daily but might take for granted: how domains actually work. A domain name is like the address of your website that people type into their browser’s address bar. It’s much easier to remember for … Read more

Best Practices To Manage Domains

domain

As a part of our OI blog best practice series, we bring you the first in a series of articles about ways you can manage your domain strategically and efficiently. Establishing a few best practices is a great way to ensure your domains aren’t hijacked, expired, or cyber squatted.

Here are three domain management practices that can help minimise domain risk and ensure domain dominance.

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So, You Want To Make A Custom Domain Like Will.i.am?

create a custom domain like a rockstar

Will.i.am, the multi-talented Black-Eyed Peas artist, has not only created a brand with his name but also a domain that represents his identity and what he stands for. His success inspires us to learn from his experience and follow in his footsteps. Here are four amazing tips to do it like a pro and create a successful brand.

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